Digital Strategy – Kaweb https://www.kaweb.co.uk Fri, 28 Aug 2020 12:01:44 +0000 en-GB hourly 1 https://wordpress.org/?v=5.8.2 https://www.kaweb.co.uk/wp-content/uploads/2020/10/kaweb-favicon-150x150.png Digital Strategy – Kaweb https://www.kaweb.co.uk 32 32 Conversion Rate Optimisation https://www.kaweb.co.uk/services/strategy/cro/ Thu, 10 Jan 2019 14:02:55 +0000 https://www.kaweb.co.uk/?post_type=kaweb_service&p=267 Conversion Rate (CR) is a key metric in e-commerce, being the percentage of your site’s total traffic completing a specified goal (making a purchase, signing up to a newsletter, requesting a visit and so on). Conversion rate optimisation (CRO) is the process of adapting your site to maximise CR. We recommend that all sites undergo […]

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Conversion Rate (CR) is a key metric in e-commerce, being the percentage of your site’s total traffic completing a specified goal (making a purchase, signing up to a newsletter, requesting a visit and so on). Conversion rate optimisation (CRO) is the process of adapting your site to maximise CR. We recommend that all sites undergo regular CRO even if your conversion goals remain unchanged and will work closely with your team to help keep you at the top of your game.

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Digital Strategy Formation https://www.kaweb.co.uk/services/strategy/digital-strategy/ Thu, 10 Jan 2019 14:02:48 +0000 https://www.kaweb.co.uk/?post_type=kaweb_service&p=266 Digital strategy - excerpt.

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After the Discovery and/or Targeted Insight phase comes interpretation of all our findings and translation into an effective strategy. From the production of a detailed sitemap for a web build to a long-term marketing recommendation, we’ll communicate our findings and subsequent ideas clearly and concisely in a report that won’t be littered with indecipherable data or tech jargon.

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Project Insight https://www.kaweb.co.uk/services/strategy/project-insight/ Thu, 10 Jan 2019 14:02:39 +0000 https://www.kaweb.co.uk/?post_type=kaweb_service&p=265 project insights...short text.

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Sometimes you need special attention in a particular area. Could be that your organic search (SEO) performance is waning, or that baskets are being abandoned at a particular point in the customer journey. We’ll work closely with your team to help you understand why and set out a plan to counter the problem.

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Discovery https://www.kaweb.co.uk/services/strategy/discovery/ Thu, 10 Jan 2019 14:02:29 +0000 https://www.kaweb.co.uk/?post_type=kaweb_service&p=264 Etiam id velit in erat pharetra gravida

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Before action comes knowledge. The Discovery phase is an essential aspect of any larger marketing campaign or website build. A thorough understanding of your business and its objectives is twinned with detailed data we gather about your audience and how it behaves online. This usually includes organic search (SEO) and user experience (UX) design audits. Once we have all the tools to hand, we can get to work on producing a recommendation in the form of a build strategy, sitemap or a long-term marketing plan.

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